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puppy socialisation


Exposure to the world in the first four months is essential to help your puppy understand and learn to navigate the world in which they will live.  Even if you obtain your puppy at three months, calm introductions to new things is still important.

What is puppy socialisation?

The world can be a big scary place to your puppy especially one who grew up in a limited environment.

This includes meeting people, animals and situations they would encounter as an adult.

It is important not to overwhelm your puppy and make sure these experiences are positive.

During these early months a young puppy’s brain is quite adaptable to learning about new and novel things. Taking advantage of this ability is important to help your puppy develop into a well-adjusted dog that is comfortable, friendly, and calm at home and outside.

Adaptil comforts and reassures puppies, making new experiences positive.

Adaptil has been scientifically proven to help puppies to focus during this important socialisation phase of their life, which in turn helps them learn faster, and results in well-behaved and confident adult dogs.

Some charities which train puppies (Hearing dogs for the deaf etc.) use Adaptil in the training and socialisation period to ensure successful training outcomes. 

How to Socialise your puppy?


It is recommended that puppies wear an Adaptil Collar throughout the socialisation period (for 8 weeks, this has been shown to be beneficial through clinical trials)


Fitting an Adaptil Collar at this stage has been shown to influence a puppy’s development and help them grow into a well-behaved and confident adult dog.


Understand your puppy’s personality and temperament; keep experiences at a level that does not frighten, stress or scare your puppy. This may mean just letting your puppy hang back a bit as he watches before he engages with new things.


Always have food nearby to offer a tasty treat so your puppy associates what you are doing with good things.


Never force your puppy to do anything, if he hangs back, go further away until he calms and reward him with food.


Special focus should be on meeting all different generations of people especially children.


Also get them used to delivery people who can offer treats so they are not scared by people coming to the door.


Never punish your puppy if they shy away, offer support and give them encouragement and time. If they really don’t want to interact, do not make them.


Do not forget to take your puppy to the veterinarian for vaccination etc. but also to get them used to the veterinary setting.


Remember, this is a long-term project to help your puppy experience and enjoy the world he lives in. Do not stop at 16 weeks but work to keep introducing your puppy to all sorts of experiences in a kind, measured way for an entire year.

Do’s and Dont’s for wearing an Adaptil collar


It is recommended that a collar is fitted at first vaccination and another provided to be fitted 4 weeks later.


The collar only releases the pheromone when it is warmed by the dog’s body heat and should always be touching the skin. Therefore, it should be checked daily to ensure it has not become loose.


As puppies grow, it should also be checked to ensure that the collar has not become too tight.


Remove the collar before bathing or shampooing and replace it after the dog’s coat is dry. The collar will be fine if you are walking your dog in the rain but make sure the coat is not saturated. If it is remove the collar and dry under it.

Socialising puppies is one of the most important things you can do to help your puppy grow into a well-adjusted dog. And it can be easy and fun. Socialisation involves taking your puppy to places and meeting people and other animals. This should be done whilst the puppy is between 6 - 16 weeks old and continued throughout the first year of your pets’ life. Make sure to follow a few guidelines to keep the experience positive.

The risk of poorly socialised puppies and dogs

Not properly socialising your puppy can lead to the development of major behavioural problems as an adult dog. This includes aggression, fearfulness, and reclusiveness, all of which are symptoms of anxiety due to stress.

Behavioural issues in later life, is a leading cause of death in adult dogs. This is because these dogs are far more likely to cause problems in society. Furthermore they are exceptionally difficult to rehome. This often results in dogs being euthanized. 

Prevent these issues by following our tips provided on socialisation and by using Adaptil during these formative months in your puppy’s life.

Click on link below to download checklist for your puppy socialisation.

TRAINING CHART.pdf 417.77 kB